How To Create A Blog?

You can create a blog for free using a plenty of Platforms. In this article I’m going to explain two simple and effective platforms for beginners. One is Blogger.com and the other one using Word press.

BLOGGER

how to create a blog using blogger

Blogger is a popular platform use to create blogs.  The blogs are hosted by Google and generally accessed from a subdomain of blogspot.com. It was developed by pyra labs which were brought by Google in 2003.  There are few simple steps to create a blog.

STEPS FOR CREATING A BLOG

STEP1: Log-in to blogger.com.

STEP2: Create an Account and give a relevant Title related to your Blog Subject.

STEP3: Select a theme according to your Choice

STEP4: Now you can click “New post “to add a post of your own.

STEP5: Adding Images -If you want to insert any images in your blog, you can see an image icon on the top of the dashboard. Click that select the desired image and click upload.

STEP6: Adding Links -On the top menu, you can see a link icon. Select the desired word(S) and click the link sharing icon. Paste the URL of the site which you want to provide link.

All basic functionalities other than this are provided in the top of the page which will help you in making your blog excellent. You can also check the overview, track the audience and locations, and know the traffic sources  using blogger functions.

Blogger has launched mobile applications for users with mobile devices. Users can now post and edit blogs, and also share photos and links on Blogger through their mobile devices. Not only advanced mobile devices, users can also post blogs via traditional cell phones by SMS and MMS

The major two mobile operating systems that Blogger focuses on are Android and Blogger allow users to edit blogs anywhere through the app and either publish the blogs or save them as drafts. Quick navigation from posts and drafts is accessible from a list. Users can attach photos by taking a picture with a Blogger app or selecting pictures from their photo galleries. Sharing current locations on posts is also possible by tabbing My Location bar and adding locations. Users can also share photos and links directly to Blogger.

WORD PRESS

Word press is a content management system using PHP and MYSQL. Word Press is used by more than 60 million websites, including 33.6% of the top 10 million websites as of April 2019. Now we can see how to create a blog in word press.

wordpress

STEPS IN CREATING A WORD PRESS BLOG

STEP 1:  You can either install the word press or do it online by Logging-in to wordpress.com.

STEP 2: Fill in the details and create your Account.

STEP 3: Select your word press theme. You have around 5000 themes in word press from which you can select the desired one.

STEP 4: When you have found the theme that you like, simply bring your mouse on it, and it will show the Install button. Click on it and wait for the theme to be installed. After that, the install button will be replaced with an Activate button. You need to click on it to activate the theme.

STEP 5: To write your first blog post, click on the Posts » Add New menu in your Word Press dashboard.

STEP 6: Once you’re done writing, go ahead and click on the Publish button on the right to publish your first blog post to the world.

Google Analytics V/S Google Search Console

analytics v/s search console

Google Analytics and Google Search Console might appear similar and they offer the same information, but there are some key differences between these two Google products. GA is more about who is visiting your site, how many visitors you’re getting, how they’re getting to your site (device used), how much time they’re spending on your site, and where your visitors are coming from (geographic locations). Google Search Console, in contrast, is concentrated towards more internal information like who is linking to you, if there is malware or other problems on your site, and for which keyword queries your site is appearing in search results. Analytics and Search Console also do not treat some information in the exact same ways, so even if you think you’re looking at the same report, you might not be getting the exact same information in both places.

To get the most out of the information provided by Search Console and GA, you can link accounts for each one together. Having these two tools linked will integrate the data from both sources to provide you with additional reports that you will only be able to access once you’ve done that.

So let’s start doing this. From the Search Console dashboard, click on the site you’re trying to connect. In the upper right and corner, you’ll see a gear icon. Click on it, and then choose “Google Analytics Property.”

comparison- analytics and search console

This will bring you to a list of Google Analytics accounts associated with your Google account. All you have to do is choose the desired GA account and hit “Save.”  Through these simple steps, you can get the most out of Search Console and Analytics.

SITEMAPS                                                                                     

Sitemaps are files that give search engines and web crawlers’ important information about how your site is organized and the type of content available in the site. It acts like an index of your website. Sitemaps contains metadata, with details about your site such as information about images and video content, and how often your site is updated. Sitemaps are XML files which can be crawled easily than html. It usually takes three or four seconds to be crawled.

sitemap

By submitting your sitemap to Google Search Console, you’re making their job easier by ensuring they have the information which they need to do their job more efficiently. Submitting a sitemap isn’t mandatory process. But it is good to submit especially if your site is new and not many other sites are linking to it. Also if you have a very large website, or if your site has many pages that aren’t thoroughly linked together it is better to use sitemap.

Before you can submit a sitemap to Search Console, your site needs to be added and verified in Search Console. If you haven’t already done so, go ahead and do that now.

STEPS:

  • From your Search Console dashboard, select the site you want to submit a sitemap for. On the left, you’ll see an option called “Crawl.” Under “Crawl,” there will be an option marked “Sitemaps.”
  • Click on “Sitemaps.” There will be a button marked “Add/Test Sitemap” in the upper right and corner. This will bring up a box with a space to add text to it.
  • Type “system/feeds/sitemap” in that box and hit “Submit sitemap.” Congratulations, you have now submitted a sitemap!!

 

 

You may also refer my blog on Google analytics to know in detail.

Google Analytics – Description and Configuration steps

Google Analytics is a platform offered by Google which tracks and reports website traffic. Google Analytics was the most widely used web analytics service on the web. Google Analytics is used to track website activity such as session duration, pages per session, bounce rate, etc. Google Analytics is a free version for basic level tracking, it also has advanced versions in paid mode. When we talk about traffic in simple terms, it is the number of visitors coming to our website. Website traffic is of five different types.

  • DIRECT TRAFFIC: These are the visitors coming to our site through direct URL.
  • ORGANIC TRAFFIC: Here the visitors come to our site through search engines like Google, Yahoo, and Bing, etc. When users search for a particular thing, the search engine shows plenty of results. The users visit the appropriate website within those results.
  • REFFERAL TRAFFIC: The traffic obtained through referral links from other blogs or websites.
  • SOCIAL MEDIA TRAFFIC: The traffic obtained through social media posts, videos and links, etc. such as Facebook, WhatsApp, Instagram, and Twitter.
  • TRAFFIC THROUGH ADVERTISEMENTS: The visits obtained through various advertisements through different Media.

STEPS TO BE FOLLOWED IN GOOGLE ANALYTICS

Google Analytics steps
  1. Go to Google Analytics.com
  2. Sign in using your Google Account.
  3. Fill in all the necessary information.
  4. Add the tracking code
  5. HERE YOU GO!!!!!! Start learning about your Audience through analytics.
Google analytics intro

You can have plenty of Google Analytics account. It is not limited to one. You can have a personal account and for business purposes, you can have another one. If you have several businesses and more than 50 websites, you will have to put each of them under its own separate business account. There are no rights or wrong ways to set up your Google Analytics account. It’s just a matter of how you want to organize your site. Note that you can’t move a property (website) from one Google Analytics account to another. For that, you would have to set up a new property under the new account and lose the historical data you collected earlier from the original property.   

 After entering the account details, the next step is to generate the tracking id. Once you are finished with account creation, you will click the Get Tracking ID button. You will get a popup of the Google Analytics terms and conditions, which you have to agree to. Then you will get your Google Analytics code.  This must be installed on every page on your website. The installation will depend on what type of website or blog you have.

After you install your tracking code on your website, you will have to configure a small setting in your website’s profile on Google Analytics. This is called your Goal setting. You can find it by clicking on the Admin link at the top of your Google Analytics and then clicking on Goals under your website’s View column. This is very useful in tracking and achieving the purpose of your website. You can create up to 20 Goals but you have to make sure that it is important and relevant.

Google analytics tracking

Once you’ve installed Google Analytics on your website, set up your goals, and set up site search, you should wait about 24 hours for it to start getting data. Once you start getting in Google Analytics data, you can start learning about your website traffic. Each time you log in to Google Analytics, you will be taken to your Audience Overview report. Alternatively, if you have more than one website, you will be taken to an option where you can choose the required website, and then taken to the Audience Overview report for that website. This is the first of over 50 reports that are available to you in Google Analytics. You can also access these reports by clicking on the Reporting link at the top.          

 

 

To know more about SEO techniques, you may refer my previous blog on evolution of seo