Google Analytics – Description and Configuration steps

Google Analytics is a platform offered by Google which tracks and reports website traffic. Google Analytics was the most widely used web analytics service on the web. Google Analytics is used to track website activity such as session duration, pages per session, bounce rate, etc. Google Analytics is a free version for basic level tracking, it also has advanced versions in paid mode. When we talk about traffic in simple terms, it is the number of visitors coming to our website. Website traffic is of five different types.

  • DIRECT TRAFFIC: These are the visitors coming to our site through direct URL.
  • ORGANIC TRAFFIC: Here the visitors come to our site through search engines like Google, Yahoo, and Bing, etc. When users search for a particular thing, the search engine shows plenty of results. The users visit the appropriate website within those results.
  • REFFERAL TRAFFIC: The traffic obtained through referral links from other blogs or websites.
  • SOCIAL MEDIA TRAFFIC: The traffic obtained through social media posts, videos and links, etc. such as Facebook, WhatsApp, Instagram, and Twitter.
  • TRAFFIC THROUGH ADVERTISEMENTS: The visits obtained through various advertisements through different Media.


Google Analytics steps
  1. Go to Google
  2. Sign in using your Google Account.
  3. Fill in all the necessary information.
  4. Add the tracking code
  5. HERE YOU GO!!!!!! Start learning about your Audience through analytics.
Google analytics intro

You can have plenty of Google Analytics account. It is not limited to one. You can have a personal account and for business purposes, you can have another one. If you have several businesses and more than 50 websites, you will have to put each of them under its own separate business account. There are no rights or wrong ways to set up your Google Analytics account. It’s just a matter of how you want to organize your site. Note that you can’t move a property (website) from one Google Analytics account to another. For that, you would have to set up a new property under the new account and lose the historical data you collected earlier from the original property.   

 After entering the account details, the next step is to generate the tracking id. Once you are finished with account creation, you will click the Get Tracking ID button. You will get a popup of the Google Analytics terms and conditions, which you have to agree to. Then you will get your Google Analytics code.  This must be installed on every page on your website. The installation will depend on what type of website or blog you have.

After you install your tracking code on your website, you will have to configure a small setting in your website’s profile on Google Analytics. This is called your Goal setting. You can find it by clicking on the Admin link at the top of your Google Analytics and then clicking on Goals under your website’s View column. This is very useful in tracking and achieving the purpose of your website. You can create up to 20 Goals but you have to make sure that it is important and relevant.

Google analytics tracking

Once you’ve installed Google Analytics on your website, set up your goals, and set up site search, you should wait about 24 hours for it to start getting data. Once you start getting in Google Analytics data, you can start learning about your website traffic. Each time you log in to Google Analytics, you will be taken to your Audience Overview report. Alternatively, if you have more than one website, you will be taken to an option where you can choose the required website, and then taken to the Audience Overview report for that website. This is the first of over 50 reports that are available to you in Google Analytics. You can also access these reports by clicking on the Reporting link at the top.          



To know more about SEO techniques, you may refer my previous blog on evolution of seo

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